Now Which One Is the Ampersand...?

An Austin, TX exec named Daniel Guermeur has released a new keyboard he calls "Das Keyboard". It's a standard 104 key keyboard, pretty good feel according to the report, black with what appears to be a nice texture and very quiet. Also, the keys are unlabeled. 104 completely blank keys.

Das Keyboard is designed for "uber-geeks" according to Guermeur: people who are far too haughty to even dream of looking down at their keyboards to find a letter, number, special character, scroll lock (like anyone's actually used that one in a decade), and so forth. There is certainly a market for this, and not a bad idea from a marketing standpoint. The thing costs 80 bucks.

80 bucks.

It's fairly identical to a model you could find for 20 or 30 bucks at your favorite neighborhood computer store, but it lacks some painted markings.

80 bucks.

And people will pay for this, to earn themselves the titular distinction of "uber-geek". Asinine. Personally, I'd think someone who considered themselves a "geek" would have the arithmetic capacity to realize that 80 bucks for what is basically a run-of-the-mill keyboard, minus some paint, is ludicrous. Here's a thought: if you want to look cool for not having to look at the keyboard, DON'T LOOK AT THE KEYBOARD! But hey, if other people want to buy it, it's not my money...
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